Want to Maximize Your Impact? Build Conversations with Content Marketing
Whether you’re Chief Marketing Officer of a corporation with revenues that top $7 billion – or head of communications for a nonprofit whose total resources barely clear seven figures – you need to maximize your impact and return on investment. And that’s a never-ending battle, regardless of whether you’re building an operation with five people or 500.
The challenge remains essentially the same: finding ways to build meaningful connections in the marketplace, telling your story in a compelling fashion, and inciting customers to buy, members to join, advocates to take action.
Gone are the days of mindlessly pushing one-size-fits-all marketing messages out to all audiences. Now, the smart money is on those who use content marketing to engage in conversation – sharing irresistible stories that attract, engage, and convert target audiences.
Why Does Great Content Marketing Matter So Much?
For those who get content marketing right – who develop “a content marketing strategy that provides the right content, at the right time, to the right buyer/influencer via the right marketing vehicle,” Forrester Research predicts increased leads, accelerated sales cycles, and bigger revenues.
A Few Sample Content Marketing Projects…
Paula Grace Designs | Website ContentAn open letter on the web between this interior designer and her satisfied clients. Uses the best of content marketing storytelling to convey the designer’s unique way of working and the value she delivers.
Mid-Atlantic Venture Association | BrochureBrochure crafted to help venture capital association connect and engage with more top-performing local entrepreneurs.
National Cooperative Business Association | Email NewsletterMonthly email newsletter crafted to help association spread the word about cooperatives’ positive impact – on US communities and the economy. (Click the image above to see the full October 2012 issue).
Manugistics | Solutions BriefMarketing tool created to help leading software vendor tout the functionality and business results of its Promotions Optimization solution.