Want to know what it will take to compete and win for the next three years? Want to know the secrets to ensuring you’re poised for success, given the rapidly evolving digital landscape? Then check out this SlideShare from Altimeter Group’s Brian Solis, with key technological and societal trends you simply can’t afford to ignore.
Worth Your Time: Altimeter’s Roundup of 2016-2018 Digital Trends
For the second year in a row, Brian Solis (@briansolis), Principal Analyst at Altimeter Group, has rung in the New Year with a roundup of key digital trends he sees coming our way. In 26 Disruptive & Technology Trends 2016-2018, Solis highlights key technological and societal trends that he predicts will affect “pretty much everything over the next few years.”
At 74 pages, this SlideShare’s a bit on the long side, but it’s worth the read.
Whether you’re looking to grow your nonprofit’s impact, hatching plans to launch the next great tech startup, or hunting for strategies to grow your own small business empire, you can’t afford to miss this report. Use it to get a jump on major disruptive digital trends coming down the pike.
Here’s a quick preview of some of Solis’ most intriguing insights into the competitive landscape, the evolving customer journey, and the secret to ensuring brand relevance…
What It Will Take to Compete
Be honest. Are you stuck in “business as usual” mode? Making few attempts to really listen to your audience? If so, then Solis suggests you may have already fallen into a state of competitive irrelevance.
If you’re merely following trends and reacting to events, then you’re “competing for the moment.” Makes it hard to maintain more than a fleeting competitive advantage.
The best organizations focus on building long-term, sustainable brand relevance. They “compete for the future” by engaging with and inspiring people – and by creating a culture that is “adaptive and proactive,” driven “to shape meaningful experiences.”
A Mobile-First World Transforms the Customer Journey
Forget the static sales funnel. The customer journey becomes a decentralized “series of non-linear mobile-centric micro-moments.” This completely changes how organizations become discoverable – and how they lead audiences through their customer/member/donor journey.
All of this gives rise to a new marketing infrastructure. “To reach mobile customers in each moment of truth requires new methodologies for search, advertising, content engagement, sales, and support.”
7 More Highly-Skimmable Insights
For all you diehard content-skimmers out there, here are a few more standout observations from Solis’ SlideShare:
There is no 1 way to succeed in the future. Success is dependent on a balance of iteration, innovation, and disruption.”
Digital is its own drug…Everyone will need some sort of digital detox…”
Legacy strategies are good only for yesterday’s customers.”
Businesses must…practice radical transparency or risk irrelevance.”
Digital employees and customers…want every business to feel, serve, and work just like their favorite apps.”
People will specialize in tasks that computers need humans to complete.”
Intelligent attendants…will become staples in how people navigate life and work. Very soon, the complicated and often silly questions you ask of Alexa and Siri, will be answered. You’ll be taken aback for a split second and then you’ll go on as if you couldn’t have lived without it.”
Altimeter’s 26 Essential Digital Trends
Ready to dive-in to the full SlideShare?
Here you go…
Share Your Thoughts
Which of the digital trends outlined above most caught your attention? How might this trend affect your organization – and how can you best respond to/take advantage of it? Share your thoughts in the comments below or on social media.
P.S. If you liked this piece, you might also like Logic’s Not The Only Thing Driving B2B Sales Decisions and Twitter’s ‘New’ Mission Statement – a Lesson in How NOT to Do Brand Storytelling
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