Let’s Work Together to Tap Into Content Marketing’s “Massive Opportunity”
Peter O’Neill with Forrester Research sees a “massive opportunity” for digital marketing service providers who focus on content marketing. He reports that many inhouse marketers are struggling to understand the buyer journey, conduct the necessary research, develop content that’s effectively matched to each stage of the purchase/decision-making cycle, and then package and deliver that material so that the right customers/prospects/stakeholders view the content once it’s created.
If you run an agency that provides content marketing strategy and creation services, and you’re looking to grow your stable of content marketing contributors, I’d love to explore ways that we might work together.
You’ll Find I’m Not Your Typical Content Creator
I was trained in great writing and storytelling (studied acting and English literature in undergrad) and have spent 20+ years perfecting my ability to shape compelling, memorable stories that sell (later, I got an MBA from Georgetown University and worked in high-stakes sales environments). Much of my work has been in high tech business development/marketing and nonprofit cause marketing.
Work with me and you’ll find that I’m not your typical business writer:
I’m not a journalist, but I know how to craft a great story.
I’m not an engineer, but I know how to master complex content.
I’m not an account rep, but I know what it means to be at the “sharp end of the knife point” in sales.
Over the years, I’ve demonstrated a knack for creating clear, compelling content that moves audiences to action. That means I focus on specific pains, unmet needs, and highly targeted, irresistible benefits and measurable outcomes. All wrapped up in powerful, engaging stories.
Just as important: I take my responsibilities as a consulting partner very seriously. When we work together, you’ll discover that I’m as committed to ensuring your success as I am my own. Think of it as a Vidal Sassoon moment: “If you don’t look good, I don’t look good.”
Put My Experience to Work for You
During my career, I’ve worked with a variety of agencies, including those focused on digital marketing and technology; branding and strategic marketing; graphic design; public relations; and content marketing. Current and previous agency clients include Apertures, B2B Marketing Excellence, Evolve Marketing, JHI, Opus Plus, Tendo Communications, WSI Web Marketing, and Zephyr Strategy.
Sarah is a true blend of both sides of the brain: she is a strategic, analytical and highly professional sales and marketing wiz who is also brilliantly insightful, creative and a born leader. Her background combines entertainment/the arts and business, which gives her a skill set that is unique and hard to beat. I always enjoy working with her.
- Jo Watson, Owner, JHI
Contact me today and let’s explore how we can work together to tap into Forrester’s “massive opportunity” in content marketing.